MARKETING CHALLENGES CASES AND EXERCISES

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Bibliographic Details
Main Authors:	Lovelock, Christopher H. (Author), Weinberg, Charles B. (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill Book Company 1985
Series:	McGraw Hill series in marketing
Subjects:	Marketing > Problems, exercises, etc Marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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