MARKETING CHALLENGES CASES AND EXERCISES

MARKETING CHALLENGES CASES AND EXERCISES

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Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Weinberg, Charles B. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Book Company 1985
Series:McGraw Hill series in marketing
Subjects:
Marketing > Problems, exercises, etc
Marketing > Case studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xix, 665 pages illustrations 26 cm
ISBN:0070387869 (hardback)

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