MARKETING CONTEMPORARY CONCEPTS and PRACTICES

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Bibliographic Details
Main Authors:	Schoell, William F (Author), Guiltinan, Joseph P. (Author)
Format:	Book
Language:	English
Published:	Boston Allyn and Bacon, Inc. 1988
Edition:	Third Edition
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Schoell, William F \|e author
245	1	1	\|a MARKETING \|b CONTEMPORARY CONCEPTS and PRACTICES \|c William F. Schoell and Joseph P. Guiltinan
250	#	#	\|a Third Edition
264	#	1	\|a Boston \|b Allyn and Bacon, Inc. \|c 1988
264	#	4	\|c ©1988
300	#	#	\|a xxv, 762 pages \|b illustrations (some colour) \|c 28 cm
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700	1	#	\|a Guiltinan, Joseph P. \|e author
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