MARKETING CONTEMPORARY CONCEPTS and PRACTICES

MARKETING CONTEMPORARY CONCEPTS and PRACTICES

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Bibliographic Details
Main Authors: Schoell, William F (Author), Guiltinan, Joseph P. (Author)
Format: Book
Language:English
Published: Boston Allyn and Bacon, Inc. 1988
Edition:Third Edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxv, 762 pages illustrations (some colour) 28 cm
ISBN:0205105696 (hardback)

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