Marketing basic concepts for decision making

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Bibliographic Details
Main Author: Robin, Donald P.
Format: Book
Published: New York Harper & Row 1978
Subjects:
Online Access:Click Here to View Status and Holdings.
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260 # # |a New York  |b Harper & Row  |c 1978 
300 # # |a xvi, 430 p.  |b ill.  |c 30 cm 
500 # # |a Includes index 
650 # 0 |a Marketing 
650 # 0 |a Consumers 
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