Marketing basic concepts for decision making
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Harper & Row
1978
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xvi, 430 p. ill. 30 cm |
| ISBN: | 0063878496 |
Consumer marketing strategies