Market-based management strategies for growing customer value and profitability

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Bibliographic Details
Main Author: Best, Roger J
Format: Book
Published: New Jersey Prentice Hall 2000
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-282300
020 # # |a 0130145467 
090 0 0 |a HF5415.13  |b .B46 2000 
100 1 # |a Best, Roger J 
245 1 1 |a Market-based management  |b strategies for growing customer value and profitability  |c Roger J. Best 
250 # # |a 2nd ed 
260 # # |a New Jersey  |b Prentice Hall  |c 2000 
300 # # |a xxi, 385 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=282300 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam