Public Relations A Values-Driven Approach

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relati...

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Bibliographic Details
Main Authors:	Guth, David W. (Author), Marsh, Charles (Author)
Format:	Book
Language:	English
Published:	Boston Allyn and Bacon 2003
Edition:	Second Edition
Subjects:	Public relations Public relations > Moral and ethical aspects
Online Access:	Click Here to View Status and Holdings.
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