Public Relations A Values-Driven Approach

Public Relations A Values-Driven Approach

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In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relati...

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Bibliographic Details
Main Authors: Guth, David W. (Author), Marsh, Charles (Author)
Format: Book
Language:English
Published: Boston Allyn and Bacon 2003
Edition:Second Edition
Subjects:
Public relations
Public relations > Moral and ethical aspects
Online Access:Click Here to View Status and Holdings.
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