Public Relations A Values-Driven Approach
In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relati...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Allyn and Bacon
2003
|
| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Guth, David W. |e author |
| 245 | 1 | 0 | |a Public Relations |b A Values-Driven Approach |c David W. Guth, Charles Marsh |
| 250 | # | # | |a Second Edition |
| 264 | # | 1 | |a Boston |b Allyn and Bacon |c 2003 |
| 264 | # | 4 | |c ©2003 |
| 300 | # | # | |a xxi, 600 pages |b illustrations |c 24 cm |
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| 500 | # | # | |a Includes index |
| 520 | # | # | |a In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter |
| 650 | # | 0 | |a Public relations |
| 650 | # | 0 | |a Public relations |x Moral and ethical aspects |
| 700 | 1 | # | |a Marsh, Charles |e author |
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Public relations ethics