Public Relations A Values-Driven Approach

• Main Authors: Guth, David W. (Author), Marsh, Charles (Author)
• Format: Book
• Language: English
• Published: Boston Allyn and Bacon 2003
• Edition: Second Edition
• Subjects: Public relations; Public relations > Moral and ethical aspects
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xxi, 600 pages illustrations 24 cm
• ISBN: 0205359698; 9780205359691

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter