The Dartnell public relations handbook

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Bibliographic Details
Main Author: Darrow, Richard W
Corporate Author: Dartnell Corporation
Other Authors: Forrestal, Dan J, Cookman, Aubrey O
Format: Book
Published: Chicago Dartnell Corp. [1968
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Table of Contents:
  • Public relations today, by R. W. Darrow
  • Internal communications, by D. J. Forrestal
  • External public relations, by A. O. Cookman
  • PR tools and media
  • Bibliography (p. 927-928)