International marketing

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Bibliographic Details
Main Author: Cateora, Philip R
Format: Unknown
Published: Boston Irwin 1993
Edition:8th. ed
Series:The Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiv, 776 p. ill. 26 cm
Bibliography:Includes bibliographical references and index
ISBN:025612874x