MARKETING RESEARCH an applied approach
Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing...
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Prentice-Hall
2003
©1999 |
| Edition: | SECOND EUROPEAN EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MARKETING RESEARCH An Applied Orientation