MARKETING RESEARCH an applied approach

MARKETING RESEARCH an applied approach

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Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing...

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Bibliographic Details
Main Author: Malhotra, Naresh K.
Other Authors: Birks, David F.
Format: Book
Language:English
Published: Harlow, England Prentice-Hall 2003
©1999
Edition:SECOND EUROPEAN EDITION
Subjects:
Marketing research
Marketing research > Methodology
Online Access:Click Here to View Status and Holdings.
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MARC

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