MARKETING RESEARCH an applied approach

MARKETING RESEARCH an applied approach

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Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing...

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Bibliographic Details
Main Author: Malhotra, Naresh K.
Other Authors: Birks, David F.
Format: Book
Language:English
Published: Harlow, England Prentice-Hall 2003
©1999
Edition:SECOND EUROPEAN EDITION
Subjects:
Marketing research
Marketing research > Methodology
Online Access:Click Here to View Status and Holdings.
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Summary:Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing on the strengths of Malhotra's most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.
Item Description:Includes index
Physical Description:xxi, 786 pages illustrations. 27 cm
ISBN:0273657445

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