International marketing

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Bibliographic Details
Main Author: Terpstra, Vern
Format: Unknown
Published: Illinois The Dryden Press/Holt Sanders 1978
Edition:2nd. ed
Series:Dryden Press series in marketing
Subjects:
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Description
Physical Description:xiii, 610 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:4833700271