Visual persuasion the role of images in advertising

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Bibliographic Details
Main Author:	Messaris, Paul
Format:	Unknown
Published:	California SAGE Pub. 1997
Subjects:	Advertising > Psychological aspects Commercial art Visual communication
Online Access:	Click Here to View Status and Holdings.
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001	wils-281673
020	#	#	\|a 0803972458
090	0	0	\|a HF5822 \|b .M415 1997
100	1	#	\|a Messaris, Paul
245	1	1	\|a Visual persuasion \|b the role of images in advertising \|c Paul Messaris
260	#	#	\|a California \|b SAGE Pub. \|c 1997
300	#	#	\|a xxii, 297 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising \|x Psychological aspects
650	#	0	\|a Commercial art
650	#	0	\|a Visual communication
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=281673
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|