Brand management a theoretical and practical aproach
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| Format: | Book |
| Published: |
Harlow, England
Prentice Hall
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Original Dutch edition Rik Riezebos 1996 |
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| Physical Description: | xvi, 331p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273655051 |
Positioning the brand an inside-out approach