Internal Marketing Directions of Management
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Other Authors: | , |
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Format: | Book |
Language: | English |
Published: |
London New York
Routledge Taylor & Francis Group
2000
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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020 | # | # | |a 0415213177 (hardback) |
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020 | # | # | |a 0415213185 (paperback) |
040 | # | # | |a DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.13 |b .I577 2000 |
245 | 1 | 1 | |a Internal Marketing |b Directions of Management |c Edited by Richard J. Varey and Barbara R. Lewis |
264 | # | 1 | |a London |a New York |b Routledge |b Taylor & Francis Group |c 2000 |
264 | # | 4 | |c ©2000 |
300 | # | # | |a xvii, 311 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes references and index |
650 | # | 0 | |a Marketing |x Management |
650 | # | 0 | |a Market segmentation |
650 | # | 0 | |a Marketing channels |
700 | 1 | # | |a Lewis, Barbara R. |e editor |
700 | 1 | # | |a Varey, Richard J. |d 1955- |e editor |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=280661 |
964 | # | # | |c BOK |d 01 |
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