Internal Marketing Directions of Management

Internal Marketing Directions of Management

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Bibliographic Details
Other Authors: Lewis, Barbara R. (Editor), Varey, Richard J. 1955- (Editor)
Format: Book
Language:English
Published: London New York Routledge Taylor & Francis Group 2000
Subjects:
Marketing > Management
Market segmentation
Marketing channels
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 311 pages illustrations 24 cm
Bibliography:Includes references and index
ISBN:0415213177 (hardback)
9780415213172 (hardback)
0415213185 (paperback)

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