Marketing and PR media planning
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| Main Author: | |
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| Format: | Book |
| Published: |
Oxford New York
Pergamon Press
[1974
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| Edition: | [1st ed |
| Series: | Essentials of marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 272 p. 22 cm |
|---|---|
| Bibliography: | Bibliography: p. 247-248. |
| ISBN: | 008018085X |
Marketing and PR getting customers and keeping them-- without breaking the ban