Applications in Basic Marketing Clippings from The Popular Business Press

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Bibliographic Details
Main Authors: Perrault, William D (Author), McCarthy, E. Jerome (Author)
Format: Book
Language:English
Published: Boston McGraw- Hill/ Irwin 2003
Edition:2002-2003 ed
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:ix, 214 pages illusstrations 26 cm
ISBN:0072557982 (paperback)
9780072557985 (paperback)