The management of public relations analysis and planning external relations

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Bibliographic Details
Main Author: Ross, Robert Davis 1908-
Format: Book
Published: New York Wiley 1977
Series:Wiley series on marketing management
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0471031097 
090 0 0 |a HM263  |b .R597 
100 1 # |a Ross, Robert Davis  |d 1908- 
245 1 1 |a The management of public relations  |b analysis and planning external relations  |c Robert D. Ross 
260 # # |a New York  |b Wiley  |c 1977 
300 # # |a xiv, 274 p.  |c 24 cm 
490 1 # |a Wiley series on marketing management 
500 # # |a "A Wiley-Interscience publication." 
504 # # |a Includes bibliographical references and indexes. 
650 # 0 |a Public relations  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=28036 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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