Advertising techniques and management

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Bibliographic Details
Main Author: Zacher, Robert Vincent
Format: Book
Published: Homewood, Ill. R. D. Irwin 1967
Edition:Rev. ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5823  |b .Z2 1967 
100 1 # |a Zacher, Robert Vincent 
245 1 0 |a Advertising techniques and management  |c by Robert Vincent Zacher 
250 # # |a Rev. ed 
260 # # |a Homewood, Ill.  |b R. D. Irwin  |c 1967 
300 # # |a xiii, 666 p.  |b ill.  |c 24 cm 
504 # # |a Bibliographical footnotes 
650 # 0 |a Advertising 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=28035 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam