Research methods in business studies a practical guide

The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates to students the importance of a scientifi...

Full description

Saved in:
Bibliographic Details
Main Author: Ghauri, Pervez N. 1948- (Author)
Other Authors: Gronhaug, Kjell
Format: Book
Language:English
Published: Harlow, England; New York Financial Times Prentice Hall 2002
©2002
Edition:2nd edition
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000#i 4501
001 wils-280322
005 2020810102732
008 200910t XXU ae# |#001 ##eng#D
020 # # |a 0273651102  |q paperback 
020 # # |a 9780273651109 
040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HD30.4  |b .G49 2002 
100 1 # |a Ghauri, Pervez N.  |d 1948-  |e author 
245 1 1 |a Research methods in business studies  |b a practical guide  |c Pervez N. Ghauri, Kjell Gronhaug 
250 # # |a 2nd edition 
264 # 1 |a Harlow, England;  |a New York  |b Financial Times Prentice Hall  |c 2002 
264 # 1 |c ©2002 
300 # # |a xv, 212 pages  |b illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes references and index 
520 # # |a The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. 
650 # 0 |a Management  |x Research 
650 # 0 |a Business  |x Research 
700 1 # |a Gronhaug, Kjell 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=280322 
964 # # |c BOK  |d 01