Research methods in business studies a practical guide
The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates to students the importance of a scientifi...
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Harlow, England; New York
Financial Times Prentice Hall
2002
©2002 |
Edition: | 2nd edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. |
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Item Description: | Includes references and index |
Physical Description: | xv, 212 pages illustrations 23 cm |
ISBN: | 0273651102 9780273651109 |