Research methods in business studies a practical guide

The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates to students the importance of a scientifi...

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Bibliographic Details
Main Author: Ghauri, Pervez N. 1948- (Author)
Other Authors: Gronhaug, Kjell
Format: Book
Language:English
Published: Harlow, England; New York Financial Times Prentice Hall 2002
©2002
Edition:2nd edition
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Online Access:Click Here to View Status and Holdings.
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Summary:The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
Item Description:Includes references and index
Physical Description:xv, 212 pages illustrations 23 cm
ISBN:0273651102
9780273651109