Unlocking Japan's markets seizing marketing and distribution opportunities in today's Japan

For anyone who wants to deal with or has already invested in Japan, 'Unlocking Japan's Markets' illustrates the business, policy, and academic perspectives needed to form a single, comprehensive, integrative approach to success in the world's second-largest (national) market

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Bibliographic Details
Main Authors: Czinkota, Michael R. (Author), Woronoff, Jon (Author)
Format: Book
Published: Rutland Charles E. Tuttle Company 1991
©1991
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-280184
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020 # # |a 0804818991  |q paperback 
020 # # |a 9780804818995  |q paperback 
040 # # |a UiTM  |b eng  |c UiTM  |e rda 
090 0 0 |a HF5415.12.J3  |b C95 1991 
100 1 # |a Czinkota, Michael R.  |e author 
245 1 1 |a Unlocking Japan's markets  |b seizing marketing and distribution opportunities in today's Japan  |c Michael R. Czinkota, Jon Woronoff  |f foreword by C. William Verity 
264 # 1 |a Rutland  |b Charles E. Tuttle Company  |c 1991 
264 # 1 |c ©1991 
300 # # |a xi, 216 pages  |b illustrations  |c 22 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (page 195-206) and index 
520 # # |a For anyone who wants to deal with or has already invested in Japan, 'Unlocking Japan's Markets' illustrates the business, policy, and academic perspectives needed to form a single, comprehensive, integrative approach to success in the world's second-largest (national) market 
650 # 0 |a Marketing  |z Japan 
650 # 0 |a Foreign trade promotion  |z Japan 
651 # 1 |a Japan  |x Commerce 
700 1 # |a Woronoff, Jon  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=280184 
964 # # |c BOK  |d 01