MARKETING An Introduction
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New Jersey
Prentice Hall International, Inc.
1997
|
| Edition: | FOURTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-280133 | ||
| 005 | 20184315716 | ||
| 008 | 180503s1997 MY ae# ##001 ##ENG## | ||
| 020 | # | # | |a 0132631202 |q paperback |
| 020 | # | # | |a 9780132631204 |q paperback |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 090 | 0 | 0 | |a HF5415 |b .K68 1997 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a MARKETING |b An Introduction |c Philip Kotler / Gary Armstrong |
| 250 | # | # | |a FOURTH EDITION |
| 264 | # | 1 | |a New Jersey |b Prentice Hall International, Inc. |c 1997 |
| 264 | # | 4 | |c ©1997 |
| 300 | # | # | |a xix, 585 pages |b colour illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Include indexes |
| 504 | # | # | |a Includes bibliographical references |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Armstrong, Gary |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=280133 |
| 964 | # | # | |c BOK |d 01 |
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MARKETING An introduction