MARKETING An Introduction

Saved in:

Bibliographic Details
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Author)
Format:	Book
Published:	New Jersey Prentice Hall International, Inc. 1997
Edition:	FOURTH EDITION
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000nam a2200000#i 4501
001	wils-280133
005	20184315716
008	180503s1997 MY ae# ##001 ##ENG##
020	#	#	\|a 0132631202 \|q paperback
020	#	#	\|a 9780132631204 \|q paperback
040	#	#	\|a DLC \|d UiTM \|e rda
090	0	0	\|a HF5415 \|b .K68 1997
100	1	#	\|a Kotler, Philip \|e author
245	1	0	\|a MARKETING \|b An Introduction \|c Philip Kotler / Gary Armstrong
250	#	#	\|a FOURTH EDITION
264	#	1	\|a New Jersey \|b Prentice Hall International, Inc. \|c 1997
264	#	4	\|c ©1997
300	#	#	\|a xix, 585 pages \|b colour illustrations \|c 26 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
500	#	#	\|a Include indexes
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Marketing
700	1	#	\|a Armstrong, Gary \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=280133
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00250##a002.5.2\|\|00250##b002.5.3\|\|00264#1a002.8.2\|\|00264#1b002.8.4\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|