MARKETING An Introduction

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author)
Format: Book
Published: New Jersey Prentice Hall International, Inc. 1997
Edition:FOURTH EDITION
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Include indexes
Physical Description:xix, 585 pages colour illustrations 26 cm
Bibliography:Includes bibliographical references
ISBN:0132631202
9780132631204