Marketing
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
New York
McGraw-Hill Book Company
1988
|
| Edition: | International student edition |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-280124 | ||
| 020 | # | # | |a 0071004009 |
| 090 | 0 | 0 | |a HF5415 |b .B4293 1988 |
| 100 | 1 | # | |a Bennett, Peter D |
| 245 | 1 | 1 | |a Marketing |c Peter D. Bennett in collaboration with.Lamm and Robert A.Fry |
| 250 | # | # | |a International student edition |
| 260 | # | # | |a New York |b McGraw-Hill Book Company |c 1988 |
| 300 | # | # | |a xxvii, 763 p. |b ill.(some col.) |c 26 cm |
| 490 | 1 | # | |a McGraw-Hill series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Lamm, Robert P |
| 700 | # | # | |a Fry, Robert A. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=280124 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Marketing