Marketing

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Bibliographic Details
Main Author:	Bennett, Peter D
Other Authors:	Lamm, Robert P, Fry, Robert A.
Format:	Unknown
Published:	New York McGraw-Hill Book Company 1988
Edition:	International student edition
Series:	McGraw-Hill series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-280124
020	#	#	\|a 0071004009
090	0	0	\|a HF5415 \|b .B4293 1988
100	1	#	\|a Bennett, Peter D
245	1	1	\|a Marketing \|c Peter D. Bennett in collaboration with.Lamm and Robert A.Fry
250	#	#	\|a International student edition
260	#	#	\|a New York \|b McGraw-Hill Book Company \|c 1988
300	#	#	\|a xxvii, 763 p. \|b ill.(some col.) \|c 26 cm
490	1	#	\|a McGraw-Hill series in marketing
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
700	1	#	\|a Lamm, Robert P
700	#	#	\|a Fry, Robert A.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=280124
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|01700##a0011.2.2\|\|