Applications in Basic Marketing Clipping from the Popular Business Press

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Bibliographic Details
Main Authors:	McCarthy, E.Jerome (Author), Perreault, William D. (Author)
Format:	Book
Language:	English
Published:	Boston, MA Irwin 1991
Edition:	1991-1992 Edition
Subjects:	Marketing > Periodicals Marketing > Periodicals > Management
Online Access:	Click Here to View Status and Holdings.
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