Applications in Basic Marketing Clipping from the Popular Business Press
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Boston, MA
Irwin
1991
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Edition: | 1991-1992 Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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020 | # | # | |a 0256101167 (paperback) |
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041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5410 |b .A66 1991 |
100 | 1 | # | |a McCarthy, E.Jerome |e author |
245 | 1 | 0 | |a Applications in Basic Marketing |b Clipping from the Popular Business Press |c E. Jerome McCarthy and William D. Perreault, Jr. |
250 | # | # | |a 1991-1992 Edition |
264 | # | 1 | |a Boston, MA |b Irwin |c 1991 |
264 | # | 4 | |c ©1991 |
300 | # | # | |a viii, 210 pages |b illustrations |c 28 cm |
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338 | # | # | |a volume |2 rdacarrier |
650 | # | 0 | |a Marketing |x Periodicals |
650 | # | 0 | |a Marketing |v Periodicals |x Management |
700 | 1 | # | |a Perreault, William D. |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=280123 |
964 | # | # | |c BOK |d 01 |