Applications in Basic Marketing Clipping from the Popular Business Press

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Bibliographic Details
Main Authors: McCarthy, E.Jerome (Author), Perreault, William D. (Author)
Format: Book
Language:English
Published: Boston, MA Irwin 1991
Edition:1991-1992 Edition
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Description
Physical Description:viii, 210 pages illustrations 28 cm
ISBN:0256101167 (paperback)
9780256101164 (paperback)