Media management : a case book approach Ardyth Broadrick John ... [et al.]

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Bibliographic Details
Format:	Book
Published:	LEA New Jersey 1999
Edition:	2nd ed
Subjects:	Mass media > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a P96.M34 \|b M4 1999
245	0	0	\|a Media management : a case book approach \|b Ardyth Broadrick John ... [et al.]
250	#	#	\|a 2nd ed
260	#	#	\|a LEA \|b New Jersey \|c 1999
300	#	#	\|a x, 383 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical areferences and index
650	#	0	\|a Mass media \|v Case studies \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=280119
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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