Marketing an intergrated approach

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Bibliographic Details
Main Author:	McDaniel, Carl
Format:	Book
Published:	New York Harper & Row, Pub. 1979
Subjects:	Marketing > United States Marketing > Case studies > United States
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


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090	0	0	\|a HF5415.1 \|b .M3 1979
100	1	#	\|a McDaniel, Carl
245	1	1	\|a Marketing \|b an intergrated approach \|c Carl McDaniel
260	#	#	\|a New York \|b Harper & Row, Pub. \|c 1979
300	#	#	\|a xiv, 544 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|z United States
650	#	0	\|a Marketing \|x Case studies \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=280117
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