Marketing
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Main Author: | Etzel, Michael J. |
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Other Authors: | Walker, Bruce J, Stanton, William J. |
Format: | Book |
Published: |
Boston
McGraw-Hill
1997
|
Edition: | 11th ed. |
Series: | McGraw-Hill series in marketing
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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