Marketing

Saved in:
Bibliographic Details
Main Author: Etzel, Michael J.
Other Authors: Walker, Bruce J, Stanton, William J.
Format: Book
Published: Boston McGraw-Hill 1997
Edition:11th ed.
Series:McGraw-Hill series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-280115
020 # # |a 0071147357 
090 0 0 |a HF5415  |b .S745 1997 
100 1 # |a Etzel, Michael J. 
245 1 1 |a Marketing  |c Michael J. Etzel, Bruce J. Walker, William J. Stanton 
250 # # |a 11th ed. 
260 # # |a Boston  |b McGraw-Hill  |c 1997 
300 # # |a 624 p.  |c 28 cm 
490 1 # |a McGraw-Hill series in marketing 
500 # # |a Includes index 
650 # 0 |a Marketing 
700 1 # |a Walker, Bruce J 
700 # # |a Stanton, William J. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=280115 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
998 # # |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##c003.5.1||00500##a002.17.2||01700##a0011.2.2||