Marketing

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Bibliographic Details
Main Author: Etzel, Michael J.
Other Authors: Walker, Bruce J, Stanton, William J.
Format: Book
Published: Boston McGraw-Hill 1997
Edition:11th ed.
Series:McGraw-Hill series in marketing
Subjects:
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Description
Item Description:Includes index
Physical Description:624 p. 28 cm
ISBN:0071147357