Advertising cost control handbook

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Bibliographic Details
Main Author: Riso, Ovid
Format: Book
Published: New York Van Nostrand Reinhold 1973
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-27993
020 # # |a 0442269544 
090 0 0 |a HF5827  |b .R57 1973 
100 1 # |a Riso, Ovid 
245 1 1 |a Advertising cost control handbook  |c David Riso 
260 # # |a New York  |b Van Nostrand Reinhold  |c 1973 
300 # # |a xx, 387 p.  |c 23 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Advertising  |x Costs 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27993 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam