The Practice of advertising
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| Corporate Authors: | , |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
London
Heinemann Professional Pub.
1986
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| Edition: | 2nd ed |
| Series: | The Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Published on behalf of the CAM Foundation and the Chartered Institute of Marketing. |
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| Physical Description: | xviii,258p. ill. 24cm |
| Bibliography: | Includs bibliographical references and index. |
| ISBN: | 0434907162 |
The Practice of advertising