The Practice of advertising
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Corporate Authors: | , |
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Other Authors: | |
Format: | Book |
Published: |
London
Heinemann Professional Pub.
1986
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Edition: | 2nd ed |
Series: | The Marketing series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | "Published on behalf of the CAM Foundation and the Chartered Institute of Marketing. |
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Physical Description: | xviii,258p. ill. 24cm |
Bibliography: | Includs bibliographical references and index. |
ISBN: | 0434907162 |