Advertising & marketing research a new methodology
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Main Author: | |
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Format: | Book |
Published: |
Chicago
Nelson-Hall
1977
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-27986 | ||
020 | # | # | |a 0882291793 |
090 | 0 | 0 | |a HF5827 |b .T64 1977 |
100 | 1 | # | |a Tolley, B. Stuart |
245 | 1 | 1 | |a Advertising & marketing research |b a new methodology |c B. Stuart Tolley |
260 | # | # | |a Chicago |b Nelson-Hall |c 1977 |
300 | # | # | |a 312 p. |c 23 cm |
504 | # | # | |a Includes bibliographical references and index. |
650 | # | 0 | |a Advertising |x Research |
650 | # | 0 | |a Marketing research |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27986 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
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