Advertising & marketing research a new methodology

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Bibliographic Details
Main Author: Tolley, B. Stuart
Format: Unknown
Published: Chicago Nelson-Hall 1977
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Online Access:Click Here to View Status and Holdings.
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020 # # |a 0882291793 
090 0 0 |a HF5827  |b .T64 1977 
100 1 # |a Tolley, B. Stuart 
245 1 1 |a Advertising & marketing research  |b a new methodology  |c B. Stuart Tolley 
260 # # |a Chicago  |b Nelson-Hall  |c 1977 
300 # # |a 312 p.  |c 23 cm 
504 # # |a Includes bibliographical references and index. 
650 # 0 |a Advertising  |x Research 
650 # 0 |a Marketing research 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27986 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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