Advertising & marketing research a new methodology
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| Format: | Unknown |
| Published: |
Chicago
Nelson-Hall
1977
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 312 p. 23 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0882291793 |
Advertising research 
Measuring Advertising Readership and Results