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Bibliographic Details
Main Author: Wright, John Sherman 1920-
Other Authors: Winter, Willis L, Warner, Daniel S
Format: Book
Published: New York McGraw-Hill 1971
Edition:3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-27985
020 # # |a 0070720657 
090 0 0 |a HF5823  |b .W7 1971 
100 1 # |a Wright, John Sherman  |c 1920- 
245 1 1 |a Advertising  |c John S. Wright, Daniel S. Warner, Willis L. Winter, Jr. 
250 # # |a 3rd ed 
260 # # |a New York  |b McGraw-Hill  |c 1971 
300 # # |a xv, 816 p.  |b ill. (some col.), maps (some col.  |c 24 cm 
504 # # |a Includes bibliographical references 
650 # 0 |a Advertising 
700 1 # |a Winter, Willis L 
700 # # |a Warner, Daniel S 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27985 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam