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Bibliographic Details
Main Author: Wright, John Sherman 1920-
Other Authors: Warner, Daniel S. (joint author)
Format: Book
Published: New York McGraw-Hill 1966
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-27984
020 # # |a T000008115 
090 0 0 |a HF5823  |b .W7 1966 
100 1 # |a Wright, John Sherman  |c 1920- 
245 1 1 |a Advertising  |c [by] John S. Wright [and] Daniel S. Warner. With a foreword by Norman H. Strouse and chapter headpieces by Irwin Caplan 
250 # # |a 2nd ed 
260 # # |a New York  |b McGraw-Hill  |c 1966 
300 # # |a xii, 651 p.  |b illus. (part col.) maps, ports.  |c 25 cm 
504 # # |a Includes bibliographies. 
650 # 0 |a Advertising 
700 1 # |a Warner, Daniel S.  |e joint author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27984 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam