Communication by objectives a guide to productive and cost effective public relations and marketing

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Bibliographic Details
Main Author:	Londgren, Richard E
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1983
Subjects:	Public relations Communication > Psychological aspects Communication in organizations
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-27980
020	#	#	\|a 0131536508
090	0	0	\|a HM131 \|b .L59 1983
100	1	#	\|a Londgren, Richard E
245	1	1	\|a Communication by objectives \|b a guide to productive and cost effective public relations and marketing \|c Richard E. Londgren
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1983
300	#	#	\|a viii, 200 p. \|b ill. \|c 23 cm
500	#	#	\|a "A Spectrum book."
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Public relations
650	#	0	\|a Communication \|x Psychological aspects
650	#	0	\|a Communication in organizations
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27980
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam