Advertising theory and practice
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Homewood, Ill.
R. D. Irwin
1963
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| Edition: | 9th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 703 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256016550 |
Advertising, theory and practice