M. A. M. E., market and media evaluation the AIA handbook of advertising to business, industry, government, and the professions.

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Bibliographic Details
Main Author:	Schiller, Robert D
Corporate Author:	Association of Industrial Advertisers
Format:	Book
Published:	[New York Macmillan [1969
Subjects:	Advertising media planning Marketing > Addresses, essays, lectures
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5823 \|b .S315
100	1	#	\|a Schiller, Robert D
245	1	1	\|a M. A. M. E., market and media evaluation \|b the AIA handbook of advertising to business, industry, government, and the professions. \|c Editor in chief: Robert D. Schiller
260	#	#	\|a [New York \|b Macmillan \|c [1969
300	#	#	\|a xiii, 434 p. \|b forms. \|c 24 cm
504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Advertising media planning
650	#	0	\|a Marketing \|x Addresses, essays, lectures
710	1	#	\|a Association of Industrial Advertisers
740	1	#	\|a Market and media evaluation
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27971
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