MARKETING
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Main Authors: | , , , |
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Format: | Book |
Language: | English |
Published: |
Boston
McGraw-Hill Irwin
2003
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Edition: | Seventh edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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005 | 20231013111929 | ||
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020 | # | # | |a 9780072410754 (hardback) |
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041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415 |b .M29474 2003 |
100 | 1 | # | |a Kerin, Rojer A. |e author |
245 | 1 | 1 | |a MARKETING |c Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley and William Rudelius |
250 | # | # | |a Seventh edition |
264 | # | 1 | |a Boston |b McGraw-Hill Irwin |c 2003 |
264 | # | 4 | |c ©2003 |
300 | # | # | |a xiiii, 741 pages |b illustration colour |c 30 cm |
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338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Includes index |
650 | # | 0 | |a Marketing |
700 | 1 | # | |a Berkowitz, Eric N. |e author |
700 | 1 | # | |a Hartley, Steven W. |e author |
700 | 1 | # | |a Rudelius, William |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=279616 |
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