MARKETING

MARKETING

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Bibliographic Details
Main Authors: Kerin, Rojer A. (Author), Berkowitz, Eric N. (Author), Hartley, Steven W. (Author), Rudelius, William (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill Irwin 2003
Edition:Seventh edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xiiii, 741 pages illustration colour 30 cm
ISBN:0072410752 (hardback)
9780072410754 (hardback)

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